How To Choose a Digital Marketing Agency in Darwin
The top three challenges marketers are facing in 2021 include innovating, creating cohesive journeys, and engaging customers. With a digital marketing agency at your side, you won’t have to struggle. Instead, you can get a competitive advantage and boost business this year.
Not sure how to create digital marketing Darwin citizens will love? Here are the six tips you need for a successful search.
With our tips, you can find the one marketing agency equipped to help your business.
With many consumers still under quarantine, digital marketing is essential. You need to reach your customers, even while they’re staying at home. Discover how to boost your business with the right agency today!
1. Know Your Goals
Before you start searching for digital marketing Darwin businesses rely on, sit down with your team. What are your long-term goals for the year? How do your marketing goals align with your overarching business objectives?
You won’t find the right agency if you’re not certain they can accomplish your goals.
Otherwise, you could end up with a digital marketing agency that uses a cookie-cutter strategy. They’ll see your business like any other in the industry. Instead, you need an agency that understands what makes your business unique.
We’ll craft a digital marketing strategy with your business, goals, and customers in mind.
When establishing your goals, make sure they’re SMART. Specific, Measureable, Attainable, Results-Driven, and Timely goals include:
- Increasing website traffic by 20% in the second quarter
- Generating 150% more leads on your website by the end of the year
- Gaining 1,000 more followers on Instagram by the fourth quarter
What goals do you want to accomplish this year? Do you want to boost brand awareness, website traffic, leads, or your credibility? Your digital marketing agency will take these goals into account.
Then, we’ll determine which digital marketing and advertising strategies will help you accomplish those goals.
When you sit down with each digital marketing agency, ask how they plan on accomplishing your goals. They should mention one or two marketing strategies immediately.
For example, if you want to boost website traffic, we’d suggest search engine optimisation (SEO).
Then, ask them which key performance indicators (KPIs) they’ll track. Your KPIs will help you determine the success of your campaigns. For SEO, we’ll track:
- Website visitors
- Dwell times
- Bounce rates
- Clickthrough rates
If the digital marketing agency doesn’t know which KPIs to track, they might not help you. An agency that tracks KPIs can prove your campaigns are successful.
Will they send you monthly reports? How will you know how your campaigns are progressing? If your campaigns are falling flat, how will they fix it?
When learning how to choose a digital marketing agency, find someone who has your best interests in mind.
2. Review Their Services
Before choosing a digital marketing agency, explore each agency’s services. You might find that some agencies specialise.
Are you looking for a specific service or a full-service digital marketing agency?
A full-service agency can help unite various tactics under one full marketing strategy. Developing a full marketing strategy will ensure you create a cohesive customer experience. Customers can move from your website to your ads or social media accounts with ease.
As consumers learn more about your business, they’ll come to trust your brand. Then, you can use a lead generation strategy to convert them.
Instead of Googling “how to market my business,” focus on strategies like:
- Content creation
- Search engine optimisation
- Pay-per-click (PPC) advertising
- Social media marketing
- Web design and development
Try to break these services down even further. For example, does the agency follow user experience (UX) design trends? UX design can keep people on your website.
The longer they stay, the better your search engine ranking. The higher you rank on search engines, the more traffic you’ll attract. Then, you can convert that traffic into leads and sales.
About 40% of people will stop interacting with an unattractive website. Another 39% will leave if your site lags. UX design will keep visitors happy and exploring your content.
Ask the team what services they specialise in. Make sure each team member is an expert in their field, too.
3. Confirm Their Credentials
If you want to find the best digital marketing agency, look for an experienced team.
How long has the company offered its services? How much experience does the team have?
Ask if the team members have any certifications or specific training you can benefit from, too. For example, make sure their pay-per-click (PPC) expert is Google certified. If they lack experience and expertise, they could struggle to help you.
They’ll help you create digital marketing Darwin citizens can’t help but pay attention to.
4. Read Up on Reviews
You can learn more about an agency’s reputation by looking for reviews online. Check the agency’s Google My Business listing. Try to read reviews from at least 10 clients.
Were their clients satisfied with the services they received? Did they experience any problems? Was the agency reliable and easy to communicate with?
Ask the agency to provide you with references, too. Speaking with their clients can help you make an informed decision.
5. Ask for Case Studies
Get proof that the agency is capable of helping their clients by asking for case studies. Take a look at the KPIs they tracked. How did they help their clients?
Have they worked with a company like yours before? How did the agency help that company accomplish its goals?
Choose an agency that’s capable of helping yours.
6. Read the Contract (Twice)
Before you sign on the dotted line, make sure to read the contract. What’s included? Does the agency offer a la carte services or a fixed price?
Make sure their price suits your budget. You should note you’ll get what you pay for. Choosing the cheapest agency isn’t always the best choice.
Instead, use these digital marketing tips above to choose the best agency for your business.
Digital Marketing Darwin: 6 Tips for a Thorough Search
The search is on! With these six tips, you can discover digital marketing Darwin businesses depend on. With their help, you can beat the competition, generate fresh leads, and increase sales!
Discover the digital marketing agency that’s ready to boost your business with these tips today.
Ready to evolve your business? We’re here to help.
Contact us today to discuss your digital marketing goals.