Before you start searching for digital marketing Darwin businesses rely on, sit down with your team. What are your long-term goals for the year? How do your marketing goals align with your overarching business objectives?
You won’t find the right agency if you’re not certain they can accomplish your goals.
Otherwise, you could end up with a digital marketing agency that uses a cookie-cutter strategy. They’ll see your business like any other in the industry. Instead, you need an agency that understands what makes your business unique.
We’ll craft a digital marketing strategy with your business, goals, and customers in mind.
When establishing your goals, make sure they’re SMART. Specific, Measureable, Attainable, Results-Driven, and Timely goals include:
- Increasing website traffic by 20% in the second quarter
- Generating 150% more leads on your website by the end of the year
- Gaining 1,000 more followers on Instagram by the fourth quarter
What goals do you want to accomplish this year? Do you want to boost brand awareness, website traffic, leads, or your credibility? Your digital marketing agency will take these goals into account.
Then, we’ll determine which digital marketing and advertising strategies will help you accomplish those goals.
When you sit down with each digital marketing agency, ask how they plan on accomplishing your goals. They should mention one or two marketing strategies immediately.
For example, if you want to boost website traffic, we’d suggest search engine optimisation (SEO).
Then, ask them which key performance indicators (KPIs) they’ll track. Your KPIs will help you determine the success of your campaigns. For SEO, we’ll track:
- Website visitors
- Dwell times
- Bounce rates
- Clickthrough rates
If the digital marketing agency doesn’t know which KPIs to track, they might not help you. An agency that tracks KPIs can prove your campaigns are successful.
Will they send you monthly reports? How will you know how your campaigns are progressing? If your campaigns are falling flat, how will they fix it?
When learning how to choose a digital marketing agency, find someone who has your best interests in mind.