Did you think that the good, old word of mouth is dead and gone? Well, you might need to think again. When looking for a digital marketing specialist to work with, it can be super-helpful to have a chat with other businesses like yours.
This will enable you to pinpoint any excellent agencies, as well as help you steer clear of other not-so-great ones. What if you don’t want, or can’t, discuss this directly with other business owners? No worries, that’s what online reviews are for.
Have a browse on Google, Yelp, and other similar websites to look for customer reviews of specific agencies that you have identified. Don’t just quickly skim through them, or focus on the ratings exclusively: dig in deeper and actually read each review, as you might be able to find out more insightful information about the companies that you are researching.