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Social media should form part of any good marketing campaign. Whether you’re trying to drive more website traffic, promote a new product launch or advertise an annual sale, Facebook ads offer plenty of flexibility and audience targeting. Here’s a look at how a Facebook ads agency can take your business to the next level.

What are Facebook ads?

Facebook ads are exactly as the name suggests. Ads that appear on Facebook. If you’ve ever used Facebook, you’ll know that your news feed is peppered with advertising. It’s usually advertising that’s relevant to your interests. Quite scarily, it also sometimes feels that Facebook delivers advertising based on conversations you’ve had.

We won’t go too deeply into that aspect of it, as Facebook denies being able to ‘listen in’ and deliver ultra-targeted advertising in this way. However, it’s fair to say that the audience targeting is very good.

You can also completely customise your ads with images, calls to action, and add easy links to drive traffic to your website. Alternatively, you can use the ads to encourage people to connect with you on Facebook. The call to action you use is entirely customisable, which is why businesses find so much value in Facebook advertising.

The benefits of a Facebook ads agency for your business

Many businesses find considerable benefits from Facebook advertising. Although this form of advertising is best used as part of a broader social media and digital marketing strategy, it is certainly a valuable investment when done right.

As a platform, Facebook tries to make it easy for customers to run their own ad campaigns, however, for the maximum impact, it’s best to seek help from a professional Facebook ads agency. This is because a few Facebook ads alone might not result in a huge increase in revenue, but as part of a well-researched strategy, it can be absolute gold.

Here are some of the benefits of using a Facebook ads agency.

Reaching a targeted audience

Facebook advertising, and indeed all forms of social media advertising, can be targeted significantly to reach your intended audience. In fact, you can even use different audience settings for different campaigns. Some of the specific targeting available centres around the following:

  • Location
  • Age
  • Gender
  • Language
  • Interests

When you run a Facebook ads campaign for yourself, there are ‘auto’ settings to make it easier. However, a skilled Facebook ads agency can customise your ads and audience settings for maximum impact.

Meet your customers where they are

There’s an old saying that the best form of marketing is to meet your customers where they already are. Before the digital age, this would mean putting advertising in the parts of town your ideal audience is likely to be. Or setting up a stall at an event that would interest your audience. Today, this principle often means being active on social media.

Facebook has almost 2 billion daily active users. In all likelihood, your audience can be found among those 2 billion people. Because people are so active on Facebook, regularly checking and getting updated feeds, there are more and more chances for your ads to be seen by the right people.


Compared to many other forms of advertising, Facebook ads are quite economical and when done correctly, can represent a huge return on investment. Because the targeting is so defined, your Facebook ads agency has a lot of control over who actually sees your ads. This level of targeting makes it far more cost-effective than, for example, advertising on the radio or television where the audience is extremely broad.

For a relatively small budget, your ad could be presented to thousands of people within a matter of a few hours. Again, though, we need to reiterate that this impressive return on investment is a lot easier to achieve when you have experienced professionals handling your advertising. But for those on a budget, Facebook is a great opportunity to make an impact.

Need a Facebook ads agency to supercharge your business?

If you’re looking for a Facebook ads agency that can reach your target audience, look no further! Primal Agency is all about business evolution, so we can take care of all your Facebook ads, as well as so much more. From website development to SEO and PPC advertising, our team is ready to take your business to the next level. Contact us today to find out how we can help.

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