IS DIGITAL MARKETING ON THE SUNSHINE COAST WORTH IT?
If you’re a Queensland business struggling to keep up with your competitors in the busy online marketplace, you’ve probably wondered if digital marketing on the Sunshine Coast can benefit you. Well, the answer is almost always ‘yes!’. With the right digital marketing team behind you, you can experience significant business growth.
Digital marketing is all about promoting yourself in the digital space. So, while other forms of advertising are still relevant, tapping into the online marketplace is the best way to take your business to the next level in the modern world.
Let’s take a look at a few different aspects of digital marketing and how they can help your business.
SEO
SEO, or Search Engine Optimisation, is the process of trying to rank higher on search engines for the keywords and search terms relevant to your business. That’s oversimplifying it by a lot, because there’s actually a lot of work that goes into an SEO campaign, including website fixes, technical SEO, copywriting, link building, and of course all of the audience and keyword research that underpins it.
However, the companies who do SEO well are the ones who succeed online. Even businesses relying on local foot traffic can benefit greatly from local SEO. That’s because most consumers Google their options before making a decision. So, to rank well on Google search is to put yourself right in front of your potential customers.
Paid advertising
Another way to get a quick influx of customers is to use paid advertising. Most digital marketing companies would recommend some form of paid advertising to keep attracting a steady flow of traffic to your website. Paid advertising comes in many forms, too, so there are lots of options.
You might like to advertise on social media platforms like Facebook, LinkedIn or Instagram. Alternatively, Google ads are always popular because your ad will appear at the top of relevant search results pages.
Paid advertising can be tricky though, and costly if you don’t know what you’re doing. We’ll touch on Conversion Rate Optimisation later because this is a key part of successful paid advertising campaigns.
Content creation
A crucial part of all digital marketing efforts is content creation. Whether it’s having a copywriter create monthly blogs to improve SEO or a drone expert who can provide high-quality videography services, content is always huge for any business.
Great content can serve many purposes. It can help to improve SEO, which leads to more website traffic and more leads. It can also help to educate your customers, providing them with useful information that establishes your brand as experts in your field. A digital marketing team should always offer great content creation services.
Website design
Designing websites is another service that most digital marketing agencies on the Sunshine Coast would provide. While it’s not digital marketing as such, the two go hand-in-hand. If your website isn’t optimised correctly for SEO from day one, then generating leads and converting sales is always going to be difficult.
Plus, the website needs to be user-friendly, providing a great customer experience that encourages them to engage further with your business. So, having your website designed by experts is the best way to set yourself up for future success.
Conversion rate optimisation
Commonly known as CRO, conversion rate optimisation is the art of making your website and landing pages more user-friendly to nurture customers towards a certain action. That action might be buying a product online, calling your business, signing up for a mailing list or something else. But if your landing pages aren’t optimised, you won’t convert all of these leads into sales. Plus, it can improve the effectiveness of paid advertising.
For example, if you pay for a Google ad to promote a sale on men’s shoes, clicking on the ad should take customers to a page with all of the shoe sale information, with easy buttons guiding them to make a purchase. If they clicked through to your normal home page and had to go looking for information about the shoe sale, you’ll likely lose that sale.
Ready to evolve your business with digital marketing on the Sunshine Coast?
Primal Agency specialises in business transformation and digital marketing on the Sunshine Coast. In fact, we’ve helped clients throughout Australia and New Zealand to evolve their businesses and harness the power of digital marketing to grow their brands. If you’d like to find out more about how we can help take your business to the next level, contact us today!
