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Videography is becoming more and more popular these days as businesses are learning the true value of high-quality video content. There are several forms of videography on the Sunshine Coast, and a whole lot of them are perfect for promoting your business.

What is videography?

Videography, put simply, is the art of making videos. We’re not talking about feature-length films, but the types of videography that businesses and individuals would commonly use. It might be wedding videography to capture a special time in someone’s life. Alternatively, it could be a more corporate video to promote a business.

Videography doesn’t involve just filming something, but also bringing all the footage together in a neat video package, complete with audio, effects and more. People are using video more and more for their businesses, partly to engage their audience and partly to improve their website’s SEO.

The different types of videography on the Sunshine Coast

Let’s look a bit more closely at the different types of videography you might come across. This list isn’t exhaustive by any means, but it serves to demonstrate just how many different applications videography can have both in a business and personal sense.

Event videography

The category of event photography is quite broad. But essentially, whenever you host an event, it’s a great idea to capture it on video. Whether it’s a concert, a festival or a business conference, videography allows you to get even more marketing mileage out of those events.

Your videographer can film all of the proceedings, often with different cameras to capture more angles and ultimately edit together a professional video. From there, you can also request smaller videos be edited, and you can use these on social media to further promote your business, and also to help promote future events.

Wedding videography

While it’s not really the type of videography we do here at Primal, it’s worth giving wedding videography its own section here, because it’s extremely popular. For most people, their wedding is one of the most important days of their life. So, they hire a videographer to capture the key moments of the ceremony, footage of the venues and even footage of guests enjoying the festivities. The final package serves as a keepsake the happy couple can cherish forever.

Explainer videos

Explainer videos are a popular marketing tool used by many businesses. Consumers use search engines to find solutions to their problems, and that’s where video becomes such a powerful tool. Much in the way that marketing teams try to create ‘how-to’ articles for businesses because they’re great for SEO, businesses now need similar output in video form.

Whether you’re explaining your own products or just giving helpful tips on how to do certain things within your industry, explainer videos are great for SEO and attracting a new audience to your website.

Drone videography

Now, here’s one that we’re particularly fond of here at Primal. We love getting the drones out for some aerial videography and photography. Drone or aerial video can be used in almost any type of video, from highlighting real estate listings to filming products in action.

In the scheme of things, aerial video is pretty new, but it’s growing in popularity because it looks amazing. It’s a great way to add a touch of professionalism to any video you make and capture images that you simply can’t with traditional cameras. If you want to know more about drone videography, we’d love to talk to you about its benefits!


Not many businesses want to commission a full-blown documentary about their company. However, interviews are an excellent way to capture some fresh content for your website and social media channels. You can use interviews in a variety of ways. Whether it’s to talk about a new product or service, to spotlight certain staff members, or even to capture video testimonials from your customers. The latter is very popular, especially in our modern world where social proof is everything and you can’t always believe what you see in a written testimonial.

Location videography

Location videography refers to using video to capture a specific location. This can be a great way for certain businesses to highlight what they offer. For example, tourism businesses can show off what they do, or even capture a video snapshot of their local area to entice visitors. Councils and governments can do the same thing to encourage tourists or investments.

Location videography often uses drones, because if you’ve got a large space to cover, you naturally want to see everything from the best view possible.

Need help with professional videography on the Sunshine Coast?

Primal Agency offers professional videography and photography services to help take your business to the next level. There are more and more uses for video in the digital marketing landscape these days, and we help our clients showcase their products and services in the very best light. If you’d like to know more about what videography can do for your business, contact us today. We’d love to help your business evolve!

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