The Long-Term Value of SEO Services on the Sunshine Coast
If you’re trying to grow your business, it’s extremely likely you could benefit from SEO services on the Sunshine Coast. SEO, or Search Engine Optimisation, is the art of ranking web pages higher for certain search terms and keywords. There’s a lot of work that goes into it, but with time and effort, it is possible to rank well for the keywords that matter most to your business.
But how long does SEO last? If you rank well today, can you guarantee you’ll rank well tomorrow? Usually not, however, when you use professional SEO services, you have a great chance of continually ranking well and driving traffic to your website through search engines.
Here are some of the key benefits of working with SEO professionals.
Targeting your ideal audience
A lot of the SEO process occurs behind the scenes in the planning stages. In-depth keyword research looks at the search terms relevant to your business, which ones your competitors rank for, and which ones you’re likely to achieve a good ranking for. Of course, these search terms also need to have a high enough monthly volume of searches to make them worthwhile.
However, once you’ve got some keyword research data, you can not only start trying to rank for your preferred terms today. You’ll also be able to expand the scope of your SEO efforts and uncover more opportunities to rank well and drive traffic.
Stay ahead of your competitors
As a business owner, you’ve probably already identified who your competition is. It could be another local store offering similar services, or even a company on the other side of the world selling similar items online. Regardless, identifying your competitors and working to outrank them on Google is a key part of what SEO is all about.
On Google search pages, the first 5 organic results account for almost 70% of clicks. And the top-ranking result gets a Click-Through-rate of around 39%, while the second-ranked result only gets 18%. This means for every 100 times someone searches a certain query, the top organic result is clicked on 39 times.
Needless to say, trying to rank on the first page of Google search results is extremely beneficial, and if you can rank higher than your direct competitors, you immediately strengthen your market position.
Increasing your website domain authority
We always say that SEO is a long-term proposition, which means it certainly does have long-term value. However, publishing one good blog is unlikely to shoot you to the top spot immediately. For the best, long-lasting results, you should be increasing your website’s domain authority.
This is essentially a score assigned by Google, based on your website’s quality, traffic and numerous other factors. One of the best ways to increase your domain authority is to put a long-term focus on SEO. It takes time, but the results might surprise you. It’s also amazing how much impact your SEO efforts can start to have once you establish stronger domain authority because Google already acknowledges that your website is high quality.
More leads, more sales
Finally, the end result of great SEO is you generate more website traffic. Every visitor to your website is considered a ‘lead’, and the whole aim of SEO is lead generation. Once you’ve attracted visitors to your website, it’s your chance to nurture those leads towards a sale. Whether your aim is to increase online sales, increase phone enquiries or build your marketing email list, a professional digital marketing company can help optimise your website for conversion.
So, when you get both of these things right – lead generation and conversion – the result is more sales. More sales mean more profit, and importantly, more opportunities to grow. The beauty is that SEO lasts forever – sort of. Certainly, Google’s algorithm changes from time to time and this can see a reshuffle of rankings, but it never changes so drastically that high-quality SEO will be rendered unimportant.
The domain authority you build today will benefit your business far into the future, and with careful monitoring, you can ensure you always stay one step ahead of your competitors.
Looking for professional SEO Services on the Sunshine Coast?
Primal Agency is all about helping businesses evolve. Whether that’s through stunning website design, video creation or comprehensive SEO services, we’ve got solutions for every business. When you choose Primal, you’re working with a team that’s passionate about understanding your business and your goals. All of our digital marketing solutions are based on your specific needs. So, contact us today and let’s chat about how we can help your business grow.
