Why You Need an Experienced eCommerce Website Designer

If you want to build a website to match it with your online competitors, it’s worth investing in quality website design. For online retail businesses, it’s even more important to work with an experienced eCommerce website designer.

In many ways, eCommerce websites aren’t too different to a standard company website. Customers can still navigate the page via menus, they can find your contact info, check out your history and much more. But the major difference is customers can purchase products or services directly online.

This means there are a lot more layers to the website. You need to think about how products will be categorised and listed. What payment options will you give to customers? Is the checkout process easy? Do you have third-party software such as a CRM or accounting program that needs to be integrated? How about the security of customer information?

There’s a lot more to think about when designing an eCommerce website, which is why hiring somebody with expertise in this area is so important. Here are some of the things you need to pay special attention to.

We talk a lot about the user experience when it comes to websites. In fact, we’ve all probably had our share of good experiences and ones that weren’t so great. So, we all know what a good user experience feels like on a website. But many companies just don’t get this part right.

The user experience is made up of a lot of factors, but in eCommerce, there are two crucial components to consider. Navigation and checkout.

Navigation

We won’t go into a lot of detail here. But navigation is so important for eCommerce websites. Most people want to buy something quickly and easily – that’s why they’re shopping online. So, you need to make everything easy to find. Product information, shopping cart, query forms – all of these should be easily accessed while they research.

You might also want a system for providing product recommendations, such as ‘customers who bought X product also enjoyed…’. This is a great chance to upsell and get more from the leads you’ve converted to sales.

Checkout

How frustrating is it when you want to buy a product online but the checkout process is clunky and cumbersome? So many companies lose sales daily because of their irritating checkout process. So, how do you fix the problem?

An expert eCommerce website designer ensures this part of the process is simple, easy and intuitive. For example, if customers have logged in, their data should auto-populate. You also need a range of payment options, otherwise, you do the hard work of attracting a sale, only to lose it because you don’t offer that customer’s preferred payment method.

Truth be told, there are several benefits of working with someone who really knows how to build eCommerce websites. But the major one is that your website will work for you as a powerful sales tool. When built correctly, your website should be set up for SEO, so that you can begin building domain authority and ranking well on Google.

This in turn results in more leads, which essentially means more website traffic. If your page is well-structured, easy to navigate and people can what they want easily, more of those leads will turn into sales.

When a customer makes a purchase, everything can be automated, such as order confirmation emails, delivery tracking and much more. Orders can go directly to your warehouse, and inventory records can even be updated instantly.

Of course, this requires you to have quality software supporting your business too. But ultimately, the major benefit of working with a professional eCommerce website designer is that you end up with a website that not only converts leads into sales but even automates so much of the sales process. This leaves you with more time to focus on more important things, such as promoting and growing your business.